What Will You Learn?
- Learn the fundamentals of Digital Marketing and Social Media Marketing
- Understand keyword research and competitor analysis
- Create and optimize Facebook and Instagram business profiles
- Connect Facebook, Instagram, and WhatsApp for business marketing
- Learn to use Meta Business Suite for content management
- Create engaging posts, stories, and reels for business growth
- Set up Meta Business Manager and Ad Accounts professionally
- Learn Meta Ads Manager dashboard and campaign structure
- Run Facebook and Instagram lead generation campaigns
- Create website traffic campaigns to drive visitors to your website
- Learn audience targeting, custom audiences, and lookalike audiences
- Analyze ad performance and optimize campaigns for better results
- Learn retargeting strategies to convert potential customers
- Run Meta sales campaigns for messages, calls, and website conversions
Course Content
Digital Marketing Fundamentals
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Introduction to Digital Marketing
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Understanding the Digital Marketing Ecosystem
Keyword Research & Analysis
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Keyword Research Fundamentals
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Competitor Keyword Analysis Strategies
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Practical Keyword Research Techniques
Social Media Optimization (SMO)
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Introduction to Social Media Optimization
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Creating a Facebook Profile for Business Use
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Facebook Profile Privacy & Lock Settings
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Enabling Two-Factor Authentication for Facebook Security
Facebook Business Setup
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Creating a Facebook Business Page
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Connecting Facebook, Instagram & WhatsApp
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Deactivating and Reactivating a Facebook Business Page
Instagram Business Setup
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Creating an Instagram Account
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Enabling Two-Factor Authentication on Instagram
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Setting Up Basic Business Information on Instagram
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Creating an Instagram Post
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Posting Instagram Stories
Meta Business Suite (MBS)
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Introduction to Meta Business Suite
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Creating a Post in Meta Business Suite
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Posting Stories using Meta Business Suite
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Posting Reels using Meta Business Suite
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Managing Inbox in Meta Business Suite
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Understanding Insights in Meta Business Suite
Meta Business Manager (MBM)
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Adding Accounts in Meta Business Manager
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Managing Business Information in Business Portfolio
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Creating an Ad Account & Payment Method Setup
Tracking & Data Integration
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Understanding Meta Datasets
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Introduction to Google Tag Manager (GTM)
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Dataset Integration – Part 1
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Dataset Integration – Part 2
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Integrating Meta Pixel for Website Tracking
Boosting Posts
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Boosting a Post on Facebook
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Boosting a Post on Instagram
Meta Ads Manager
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Ads Manager Dashboard – Complete Tour
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Meta Lead Generation Campaign (Part 1)
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Meta Lead Generation Campaign (Part 2)
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Website Traffic Campaign Setup
Ads Optimization & Audience Targeting
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Ads Performance & Metrics Analysis
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Retargeting People Who Watched Your Videos
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Creating Lookalike Audiences
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Targeting Customers Using Database / Customer List
Meta Sales Campaigns
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Meta Website Traffic Sales Campaign
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Meta Sales Campaign – Messaging Apps
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Meta Sales Campaign – Call Campaign Setup
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